Studium Generale Emerging Innovative Business Strategies In The Digital Economy Age
The Faculty of Business and Communication held a studium generale with the theme of Emerging Innovative Business Strategies in the Digital Economy Age on 10 October 2018 at Swiss German University campus The Prominence Tower, Alam Sutera, Tangerang. During the event, Mr. Destya Danang Pradityo, Head of Payment and Financial Service of Bukalapak.com and Mrs. Irena Santi Widjaja, General Manager Enterprise Service for Media and Communication Service Segment Division of PT Telkom shared about their experience, knowledge, and perspective related to the theme.
Mrs. Irena shared information about PT Telkom’s strategies in meeting the needs of digital information technology services for clients from various industries, which are digital platform product for customer service, online self-service operational process, value chains and digital business revenue models.
After that, Mr. Destya shared information about Bukalapak.com as one of the leading online marketplaces in Indonesia and its strategies in providing a medium for traditional seller to open an online store.
SGU hopes that through this studium generale the young generation could take benefits of the fast-paced development of technology.